Humanizing brands through contagious content.....
Social Media has emerged in the last 10 years as a new and viable way for businesses (both B2C & B2B) to attract new clients. It allows businesses to create conversations about their products/services and leverage positive reviews to peer groups to build additional trust. However, this conversational marketing style also raises an issue that many companies have not been able to solve: how to manage a time-intensive marketing channel and how to create a return on this investment? Social Creature Media was created for this exact reason, to help businesses join the conversation in an efficient and cost-effective way. We are a team of conversational marketers and brand managers that understand the social media landscape. We work on behalf of our clients to humanize their brands and keep them top of mind when fans enter the buying funnel. Additionally, through a sophisticated network of listening tools, we protect their reputation online. Social Creature Media has created a turn-key process to help businesses of all sizes navigate these new marketing waters and harness the power of social media.
What is Social Media and why do I need it?
Social Creature Media defines Social Media as any platform or technology that allows an end user to create a piece of content (written or rich media) and share this content with their peers in a collaborative and open way. While much of the hype around social media today focuses on the internet, it is our belief that in order to be truly successful a great social media plan must have an offline action component that can be measured.
Now that you know what social media is why do you need it?
Did you know:
•
Facebook surpassed Google as the #1 website in North America in March 2010. (a)
From 2008 to 2009 there was a 82% increase in the use of social media in the US from the previous year. (b)
In a recent study 78% of people trust peer recommendations, 14% trust advertising.(c)
This same study found that 91% of Inc 500 companies are using social media.(c)
Another study, released on March 16, showed that consumers were up to 67 percent more likely to recommend or buy products from a brand after following them on social networking sites like Twitter and Facebook. (d)
Sources:
(a): Hitwise Report March 13, 2010
(b): The Nielsen Company Report December 2009
(c): KDPaine & Partners Study November 2009
(d): Chadwik Martin Bailey report March 2010
Why Social Creature Media?
We are a team of experienced branding gurus, integrated media pioneers, conversational marketers, and new millennium business consultants. Through the SCM process we not only guide the way into the social space and find new customers for the marketing and sales teams, but we also source new business opportunities, identify breakdowns in operational processes, and generate customer service ideas. We possess the additional business intelligence that makes us far more valuable than just a marketing partner. We are a 360 degree monitoring system designed to insure the health of your company and brand. With a scalable solution, we are able to provide these services for far less than it would cost a company to build a staff internally. At Social Creature Media our business is truly becoming part of your business!
The Creature Solution
Social Creature Medias passion is creating meaningful brands within social media networks. We realize that since every brand is unique, it is essential to specifically tailor each and every social media strategy. We take the time to explore our clients brands in order to tune ourselves to their three distinct Vs: Values, Voice, and Vision. It is our belief that each brand is built upon these three Vs, and once we discover this single voice we can begin to enter the social media waters. Our process allows us to help clients in one of three ways:
1. Provide full social media consulting and analysis services.
2. Provide air-cover and management of internal social media teams.
3. Provide end-to-end social media services on behalf of your company and brand.
Social Creature Media firmly believes that every marketing dollar should be accounted for and evaluated to verify that it is performing. For this reason, we also provide detailed monthly reporting and analysis from day one.
Additionally, Social Creature Media offers:
• Reputation Management Services
• Mobile Application Development
• Custom Facebook Solutions
• Twitter API Integration
• LinkedIn Profile Creation
• End-to-End Rich Media Content Services
• Street Teams & Guerilla Marketing
• And much, much more please check back, as we are always creating new Creature Solutions!
Want to get started?
Contact Social Creature Media today to setup an initial meeting. Much like the process of gaining the trust of their audience, we understand that we have to earn the trust of our clients - and for this reason we believe each client engagement is unique. We would love the opportunity to begin the conversation about social media with you, so please contact us today to get started. This normally takes less than an hour, and we guarantee that you will, at the very least, gain a better understanding of the social media space. We look forward to speaking with you soon!
